Bricolage has 90-day process that helps professional services companies identify their greatest strengths, formulate a messaging strategy and execute a repeatable lead generation program.
We dig deep to understand every aspect of your business performance, including your customer base, financials, sales pipeline, and sales history. And we look into your company, examining your service and product offerings, intellectual property,personnel, current market position, competition and market opportunities. Finally, we explore your marketing performance, including branding, customer demand generation and acquisition, database, website, SEO, content assets, social media, live events, public relations, trade news media, and third-party reviews.
We devise a financial model that enables you to plan and measure growth. We start by determining how much you want the business to grow, and within which timeframe. We calculate the number of unqualified leads required per day, week, month and quarter to meet those growth goals. From there, we devise a comprehensive digital media strategy that establishes engagement, response and conversion benchmarks and analytics.
Once we’ve built the growth engine, we recommend a number of communications tactics. These span content marketing topics, website architecture and messaging, case studies, social media, lead nurture and outbound email, webinars, physical events, and more.
At Bricolage, we design growth engines that increase leads and predictable revenue to help with capital budgeting, headcount planning and cost management.
Bricolage delivers on customer and revenue discovery. They provided the strategy and execution to reach our target audience. We're in an excellent position to take their work and grow our business for the next years. Erik and Bricolage are smart and pragmatic marketers that can help move the needle.
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